Convos to Capital,
Leverage Your Expertise

“The most underused asset in your career isn’t your resume. It’s your conversations.”

Unlike traditional coaching certifications that train you to become a coach, this program teaches experienced leaders how to integrate coaching into the work they already do. The result is a specialized leadership signature that opens doors inside your organization and beyond your current role.

Who this Course is For

The Convos to Capital is for Leaders who:

Are inspired to mentor and lead future generations.

Want a consistent framework that helps others find solutions in themselves

Want to maximize personal and professional potential. 

 
 

What You Will Gain

Objectives

Grounded in ICF coaching competencies, The Convos to Capital course helps leaders, directors and managers:

• Confidently communicate their expertise beyond your current role.
• Facilitate conversations that catalyze results
• Develop a leadership signature that expands into consulting, coaching, speaking, or advisory work

Virtual Training​

Program Overview

Through live training, proven frameworks and real-life practice, you will learn how to lead intentional coaching conversations that produce immediate, measurable results, for yourself, the people you lead and the clients you serve.
Program includes

✔ The Intentional Coaching Conversation Framework, a proven, immediately applicable methodology built on your existing expertise

 ✔ Structured coaching frameworks for personal growth, leadership impact and professional results

 ✔ Live implementation practice, Coach and be coached in real time so you leave with experience, not just knowledge

✔ Guided implementation support, so the framework moves from training into your daily leadership immediately

✔ A peer community of experienced professionals who challenge, support and elevate your growth

The Convos to Cashflow Methodology

Some people spend thousands of dollars to get certified before knowing what issue they can profitably and effectively address. However, if you would like to use this prove-ably profitable method to create a secure foundation of coaching theory, combined with the skills to instill confidence and competence as a coach, then check this out:

Coaching Competence

Develop the coaching skills that expand what you can offer to your organization, your field, and the professional community.

Capitalize on
Conversations

Develop a leadership voice that positions you as the recognized expert, inside your organization and beyond it.

Intentional
Influence

Build the professional presence that draws clients, collaborators, and stakeholders.

Expand Your
Professional Impact

Reach more people and create meaningful change through structured coaching.

What You’ll Learn

Explore the three-part learning experience designed to strengthen your leadership identity, communication, and long-term influence.

Module 1

Lead From the Inside Out
Coaching Foundation & Leadership Identity

Clarify your leadership signature by learning to listen and communicate using ICF coaching competencies. This is the foundation the rest of the program is built on.

By the end of this module you will:


• Listen and communicate with the precision and intentionality of a trained coach

• Identify and articulate your core strengths, values, and professional differentiators with confidence

• Translate your professional story into a leadership narrative that builds credibility and opens doors

• Develop a sustainable leadership practice that supports your growth without burning out

Lessons:

1.1 The 5 Levels of Listening, ICF-grounded coaching foundations


1.2 Intentional Leadership Design, aligning your goals, values, and practice


1.3 Sustainable Leadership, the 3 phases of renewing team culture


1.4 Your Leadership Narrative, communicating your mission with authority

Module 2

Strategic Communication & Clarity

In this module you'll develop the strategic communication skills to listen and speak from authority and describe impact.

By the end of this module you will:


• Learn the Big 5 of non-verbal communication and situational awareness that separates reactive leaders from intentional ones

• Identify the specific context where your expertise creates the most value

 • Develop a mission and message that reaches and engages the aligned clients, collaborators, and stakeholders you are already positioned to work with

• Use Incisive Questions to shift the direction of any conversation

Lessons:

2.1 The Whole-Leader Conversation, developing awareness beyond the spoken word

2.2 The G.A.P Method, building partnerships grounded in impact and alignment

2.3 Incisive Questions, moving conversations from stuck to strategic

Module 3

Sustaining Results & Growing Your Leadership Reach

Master the leadership habits that sustain results independently.

By the end of this module you will:


• Measure and evaluate progress using ICF-grounded coaching frameworks, so you know what’s working and can build on it deliberately

• Build the conditions for sustained progress, so the people you lead own their results long after the conversation ends

• Develop a repeatable system for growing your leadership reach, inside your organization and into consulting, advisory, or coaching work

• Build the resilience practices that protect your judgment, energy, and presence, so you can lead at your best when it matters most

Lessons:

3.1 Coaching Evaluations & Feedback Using the ICF Competencies

3.2 Incisive Questions for High-Stakes Moments

3.3 Resilience as a Leadership Practice

3.4 Building a Repeatable Leadership Practice

About

Meet Michell
Stanley, LICSW, ACC

Michell helps high-achieving professionals (who are afraid to slow down), align with their inner compass so they can create impact, nurture a legacy, and shape the next generation.
• Licensed Clinical Social Worker

• Certified ICF Professional Coach

• Leadership Development Coach with experience working with the Federal Government, DC Courts, the NBA, and the NFL

• Specializing in coaching, leadership development, and personal transformation

Choose Your Path to Convos → Capital

Whether you prefer to learn at your own pace or want deeper mentorship and support, there is an option designed to help you strengthen your leadership communication, influence, and professional reach.

$750

(OR 4 bi-weekly payments of $199)

Self-Paced Program

Build Your Leadership Practice at Your Own Pace

 This option is designed for independent professionals who want to strengthen their coaching and communication framework while working through the material on their own schedule.
What’s Included
• Full access to the Convos to Capital curriculum

• Module-based leadership and coaching training

• Frameworks and tools to strengthen your communication and influence

• Guided exercises and supporting materials
• Program materials you can revisit anytime

Best For
✔ Independent learners

✔ Leaders developing coaching competency inside their current role

✔ Professionals who prefer flexible learning

$1,500

(OR 4 bi-weekly payments of $380)

Coaching + Mentorship Program

Strengthen Your Leadership With Guided Support

This option includes the full Convos to Capital training plus coaching support to help you implement what you learn with greater clarity, confidence, and consistency.
What’s Included
• Everything included in the Self-Guided Program

• Group coaching sessions for guidance and accountability

• Feedback as you refine your leadership communication and professional positioning

• Access to a community of experienced professionals

• Support as you apply the framework in leadership, advisory, or coaching contexts

Best For
✔Professionals ready to accelerate their results

✔ Leaders who want support while building their next chapter

✔People expanding into consulting, advisory, or broader influence

$497

$750

(OR 5 bi-weekly payments of $108)

Self-Paced Program

Build Your Leadership Practice at Your Own Pace

 This option is designed for independent professionals who want to strengthen their coaching and communication framework while working through the material on their own schedule.
What’s Included
• Full access to the Convos to Capital curriculum

• Module-based leadership and coaching training

• Frameworks and tools to strengthen your communication and influence

• Guided exercises and supporting materials
• Program materials you can revisit anytime

Best For
✔ Independent learners

✔ Leaders developing coaching competency inside their current role

✔ Professionals who prefer flexible learning

$997

$1500

(OR 5 bi-weekly payments of $206)

Coaching + Mentorship Program

Strengthen Your Leadership With Guided Support

This option includes the full Convos to Capital training plus coaching support to help you implement what you learn with greater clarity, confidence, and consistency.
What’s Included
• Everything included in the Self-Guided Program

• Group coaching sessions for guidance and accountability

• Feedback as you refine your leadership communication and professional positioning

• Access to a community of experienced professionals

• Support as you apply the framework in leadership, advisory, or coaching contexts

Best For
✔Professionals ready to accelerate their results

✔ Leaders who want support while building their next chapter

✔People expanding into consulting, advisory, or broader influence